Key takeaway: content quality trumps all Google has spent years adjusting how it looks at content quality, how it ranks websites based on content quality, and most importantly, how users interact with content. Even though Google continues to work at its search engine, one thing has remained consistent throughout, and that’s creating high-quality content for your site visitors no matter whether you’re targeting general SEO or local SEO. Slow down and dedicate meaningful time to writing your best content that is easy to understand. Spend time working on visual content that users want to engage with. Spend time acquiring backlinks and promoting your content across multiple channels. Update your content for relevancy and give it the care it needs over time. Because if you truly want to create content that Google will love, you’ll need to put content quality at the forefront of your strategy. The Inbound Marketing Playbook / 44