7 LinkedIn marketing tips to grow your business In B2B, LinkedIn is the social network of choice. Kevin Urrutia, founder of Voy Media, describes 7 powerful tips for mastering social media marketing on LinkedIn. LinkedIn is the world’s most popular business social network. Every day, over 600 million professionals use it to make personal connections, discuss their industries, share knowledge and develop their careers. The Inbound Marketing Playbook / 45