I recommend taking a look at your older content about once every quarter to ensure it’s not decaying. And, even if it is decaying, quarterly B2B data checkups should allow you to jump on optimising it quickly. Use images and video when necessary By now it’s obvious that Google loves what its users love, and what we all love is a variety of digital content like images and video. The truth is in the data. Blogs containing visual content receive up to 94% more views than text-only content. Remember, one person could consume and retain information differently than another person, and not everyone enjoys scrolling through a field of white space and text. Providing a variety of content broadens your blog’s appeal for more site visitors. Let’s not forget that Google pulls video snippets as well - typically for “how-to” type of search queries. Without video in your content repertoire, you could be missing out on audiences with visual content preferences. The Inbound Marketing Playbook / 43