Optimise your page for search A great company profile will only get you so far. What’s the good in having one if people find it hard to find? This is where SEO (search engine optimisation) comes in use. Insert keywords into your company profile. The keywords you choose must be relevant and descriptive of your business and what you provide. Unsure about which keywords to use? Start by asking yourself which words or phrases a prospect would type into Google when looking for your product or service. Start sharing content Once you have your profile set up, it’s time to start creating content. Content marketing is crucial to any social media platform, and LinkedIn is no exception. In fact, content marketing on LinkedIn can be more successful than on any other channel. With LinkedIn, you have a captive audience of professionals who are hungry for knowledge and information - 91% of executives rate LinkedIn as their first choice for professionally relevant content. Take advantage of this by sharing blogs, webinars and videos based around topics that are relevant to your target market. Focus on quality - if you can, reach out to thought leaders in your industry who are active on LinkedIn and ask them to contribute. Share your content often and you will soon build up an audience that comes back to your page every week. Don’t think that content marketing requires a huge budget! There are many free tools you can use to create graphics and videos. Here are some notable providers: The Inbound Marketing Playbook / 48