You only get one chance to make a first impression; your company profile is where most people in your target market will go when they first click on your page. Here are some tips for filling out an excellent company profile: • Make sure you complete 100% of your profile. Don’t leave any gaps! • It almost goes without saying, but - no typos or grammar mistakes! • Look at the profiles of your competitors. What can you do to make your business stand out next to them? • Have you recently received any industry awards or distinctions? List them! • Similarly, do you have any well-known clients? Mention them in your profile, if they’ve given you permission to do so. • Always include a link to your company website. If people like what they read in your profile, they will want to find out more! • Finally, make sure you make use of the banner space provided. Use this wisely; perhaps you have certain campaign messaging you want to push here. Think of the banner as your online store front and make it work for you. Completing your LinkedIn profile is vital, because it allows you to be found in searches, and gives you a fantastic opportunity to wow potential clients. It gives you the credibility you need to convince new prospects to reach out to you on LinkedIn and start a conversation. The Inbound Marketing Playbook / 47