Here are some best practices for sharing content: • High-value posts are best executed on Tuesday- Thursday (new/hero posts or high-engagement events). • Low-value posts: Monday or Friday (re-shares, repurposing, old content). • Headlines for posts should be 40-69 characters (including spaces). You have 220 characters before the copy breaks and is hidden. • Best performing headline types include: questions, lists and how-to guides. • Hashtags should be used carefully and on a new line when possible. • The link you post will normally be a piece/page itself, to pull the image and increase the click area. Always use a tracking link where possible. • LinkedIn’s algorithm rewards posts without corporate links, so occasionally - particularly from personal accounts - write engaging post copy and put the link in the comments. The Inbound Marketing Playbook / 49