Grow your network Content marketing is one way to gain new followers. There are other things you can do as well. Try a combination of these 5 methods: • Make sure all your employees follow your company page and like your posts (create a Slack channel for sharing social media posts). They’re your biggest brand advocates, and the most likely to share your content. • Invite your customers and partners to follow your page. Promote your LinkedIn presence on your blogs, email newsletters and press releases. • Share other people’s content - if you see a blog post or article that you like, share it! Especially if it’s relevant or by an influencer in your industry. • Tag connections in your content promotions, if you think they’ll find it useful. • Ask your successful customers to write recommendations and testimonials for your company page. It’s good social proof. Write recommendations for others, as well! Don’t be afraid to experiment When you’ve mastered the basics of LinkedIn marketing, it’s time to diversify. Experiment with posting at different times of the day or week. If you find that a particular type of post gets more engagement than others - do more of it! Again, look at your competitor’s pages. How effectively are they using LinkedIn? Is there anything they’re doing that you do? Or conversely, is there anything they’re not doing that you can do? Seek out the gaps that exist in your sector and see if you can fill them. The Inbound Marketing Playbook / 50