So your email marketing needs to work on both desktop and mobile. If it doesn’t, you may lose out on sales. The rule of thumb is to keep your messaging short so that your prospect doesn’t need to scroll. One great top tip is to send your email to yourself before you send it to anyone else. If your message doesn’t fit on your mobile screen, then you need to edit it! Email marketing metrics: what should you track? Marketing isn’t cut and dry, and it’s the same for email marketing. You need to put in the effort and adapt to ongoing industry changes. This is why tracking your marketing metrics is an important part of email marketing. It helps your team focus their efforts. It gives you insights into how you can improve your campaigns going forward. Here’s a list of Cognism’s must-track email marketing metrics: The AThe ANYTNYTHING BUT BHING BUT BAASIC gSIC guide tuide to emo email mail markarkeetingting / / 3636