1 - Top-level metrics Lasering in on the following revenue focused metrics will help you win at email marketing: Marketing Qualified Leads (MQLs). Sales Qualified Opportunities (SQOs). Closed-won deals. Monthly recurring revenue (MRR). Average deal size. Average sales cycle. However, your focus shouldn’t only be on the deals you’ve won through your email campaigns. It’s important to track your team’s efficiency as well, by following these metrics: Cost per MQL. Cost per MB (Meeting Booked). Cost per SQO. Cost per acquisition. When tracking these metrics, it’s vital to look at which campaigns are creating conversions. This will give you a clearer idea of how to make your email marketing more efficient. To help with this, you’ll also need to track the following: 1.1. Your average response time to an inbound request. At Cognism, we target under 3 minutes and compensate our SDRs on this by tracking it daily. 1.2. The percentage of inbound requests that have an outcome. We try to target 70%. It’s one thing to action an inbound straight away, but you also want to motivate your SDRs to be persistent and track down outcomes consistently. The AThe ANYTNYTHING BUT BHING BUT BAASIC gSIC guide tuide to emo email mail markarkeetingting / / 3737