Improving your email campaigns: 3 top tips If your domain isn’t the problem, it’s time to check your campaigns. If you’ve followed all of our copywriting tips then it’s just a matter of fine- tuning a few things. Use this checklist: 1 - Check your subject lines Are your subject lines catchy but free from spam phrases? Instead of using words like “Free!” or “Click now”, write something that’s going to stand out in a crowded inbox, offering real value to the reader. 2 - Ask for preferences Keeping up with what your audience wants is one of the most important elements of email marketing. If your recipients have opted into your content but aren’t enjoying it, ask them what they want to read. It’s as simple as that. It gives users an option other than immediately unsubscribing or deleting your email. 3 - Are your emails optimised for mobile? Lastly, it’s important that your emails work for mobile as mobile phones constitute 70% of global website traffic. This means at least half of your prospects are using mobile to check their emails. Top-level executives or CEOs will check their emails on their mobiles as they move between meetings. The ANYTHING BUT BASIC guide to email marketing / 35