Content marketing The second main channel of inbound marketing is content marketing. It’s best described as a methodology for creating and distributing relevant, valuable content to your ideal prospects and customers. Content marketing isn’t simply pitching your products and selling your services. You have to provide value, real value, and insight to your target audience. You have to speak to their concerns, answer their questions and solve their problems. Content marketing is delivered via a number of different media: The Inbound Marketing Playbook / 36