5 tips for creating content that Google will love If you want to start blogging, you need to know how to create content that has a good chance of ranking on Google and attracting organic traffic. Devin Pickell, data-driven content marketer who previously worked for G2, shares his content knowledge. As content marketers, we’re constantly vying for the love and attention of Google. With more than 5 billion searches conducted every day on Google, it’s easy to see why. Although, writing content that will be at the forefront of a Google search term is easier said than done. The Inbound Marketing Playbook / 37