How does PPC work? In this beginner’s guide, we’ll start simple. We’ll start off where most marketers take their first steps into PPC advertising: Google Ads. Step 1: Sign up for a Google account Already have an existing account? Then simply sign in to that account to be done with this step. Step 2: Get started with Google Ads Go to the homepage of Google Ads and click Get started. Google will then redirect you to a form where you need to provide details for a new campaign. To kick off a new campaign with Google PPC, enter your business name and business website. The Inbound Marketing Playbook / 11