Key takeaway Dean shared with us a final top tip for LinkedIn advertising: “The bottom line is that LinkedIn advertising is an expensive business, but when you get it right, it can work extremely well. My advice is to keep testing and iterating. Anything you can do to optimise your ads and improve their performance has got to be a good thing.” Bonus tip If you’re after more guides to LinkedIn advertising, then Maverrik has published several articles on their blog. They’re well worth seeking out! The Inbound Marketing Playbook / 27