Facebook advertising uncovered The third main channel for B2B paid ads is Facebook. Andrew Haines, marketing consultant, has 10 great tips for managing ads on Facebook. In B2B marketing, a lot of marketers will look to LinkedIn for advertising over Facebook. But are you missing out on a key, cheaper channel? If you can get Facebook advertising right in B2B, it can represent a powerful channel for your lead generation and often at a far lower cost than LinkedIn. So we asked an expert how they get success from Facebook. Andrew Haines is a highly-experienced marketing consultant. His consultancy business, Mission Three60, supports its clients by developing and implementing detailed marketing strategies. One of Andrew’s many specialities is PPC, in particular Facebook advertising. We spoke to Andrew and asked him for his advice on turning Facebook ads into a lucrative B2B lead generation channel. Here are Andrew’s PPC insights. The Inbound Marketing Playbook / 28