LinkedIn advertising uncovered The second main channel for B2B paid ads is LinkedIn. In this article, Dean Seddon, CEO at Maverrik, shares his seven tips for LinkedIn advertising success. LinkedIn is the primary social media platform for B2B professionals, with 675 million monthly users, including 80% of the people who ‘drive business decisions’. However, even if you’re using it to publish content and drive brand awareness, you could be missing out on valuable leads. To really use LinkedIn to its full B2B lead generation potential, you have to try LinkedIn advertising. In 2018, 26% of social media marketers were using LinkedIn ads, but 58% of B2B marketers rated it as the best value platform. The Inbound Marketing Playbook / 22