10. Beyond Google, what other PPC channels are worth considering? “I’m a massive fan of Bing Ads! It’s not a channel that’s used very much in the UK, but 12-20% of all UK searches are done on Bing. That’s a big chunk of the total UK audience. A lot of advertisers overlook it, but it can be much cheaper than Google.” “Luckily, you can import your Google ads to Bing. One thing though, the demographics on Bing tend to be older than those on Google. But, if your audience is more senior, it can be a very fruitful channel. I’ve certainly found a lot of success on it!” Bonus tip If you’re looking for more PPC- related content, then we definitely recommend adding the Adzooma blog to your bookmarks - you’ll find some great insights there. The Inbound Marketing Playbook / 21