Finally, make sure your website is mobile-friendly. Google announced that it will make mobile-first indexing its default by September 2020, so if your site isn’t consistent across desktop and mobile devices, you may suffer some penalties. Get backlinks to your content Backlinks are regarded as one of the most powerful ranking factors for Google. Why is this? Well, when Google crawls content across the web, one of the things it’s looking for is links between web pages. For example, a link from Page A to Page B signals to Google that Page B is of some importance. The more links Page B is able to acquire, the more Google will regard it as an authoritative piece of content, thus, increasing its rankings. Maybe even more important than the number of backlinks is the quality of them. For example, if Page B is able to acquire links from high-quality domains like The Washington Post or Forbes, this will undoubtedly help with increasing its rankings. Because those sites have millions of monthly visitors, you may get some hefty referral traffic - a nice added bonus. My advice is to dedicate meaningful time to link building strategies. It’s not enough to create compelling content and forget about it. You need to tap your network and conduct outreach for content if you want to increase its likelihood of ranking on Google. The Inbound Marketing Playbook / 41