OPTIMISING YOUR GOOGLE ADS A quick guide Once you’ve set up your Google Ads, the next step is optimising them. Sophie Logan, PPC Manager at Adzooma, explains her process for doing this. Sophie Logan is the PPC Manager at Adzooma, the market-leading digital advertising platform. She is an expert in Google search/ads and pursues a smart, data-driven approach to paid media advertising. We asked Sophie 10 questions about the steps she takes to optimise Google ads at Adzooma. If you’re struggling to get good B2B lead generation results from paid ads on Google, then Sophie’s advice will definitely help you out. The Inbound Marketing Playbook / 16