Key takeaway Overall, the value of PPC advertising should be pretty clear. Many business owners will simply not have the time to run campaigns even if they know it’s an important step for them to take. If after reading this guide, you find yourself in that boat, RankPay been managing PPC campaigns for over 13 years and we would be more than happy to help. So feel free to visit our site and learn more about how we leverage Google Ads and other platforms to our clients’ benefit. Remember, no matter which route you take, it’s important to keep your eye on the ball with PPC campaigns. Stay up to date with the most recent PPC best practices. Monitor your results. And make improvements as you go along. The Inbound Marketing Playbook / 15