What is PPC? PPC advertising is an online advertising model where advertisers pay a fee whenever an internet user clicks on their ads. But what makes PPC ads different from organic search results? Unlike search results that appear organically, PPC ads aren’t free. And while they look similar to organic listings, there are some notable differences. An image is worth a thousand words as they say. So I took a screenshot of a standard google search to illustrate the difference between the two. As you can see, there is an ad listed first (there can be up to 4 shown here). Subsequently, you’ll see the organic search results. Of course, many search result pages will include maps, news stories, or featured snippets and answer boxes. But those are topics for another day. The Inbound Marketing Playbook / 8