The beginner’s guide to PPC Sam Warren is the Director of Marketing at RankPay, the top-rated SEO service that helps hundreds of small and mid-market businesses grow their online presence. In this chapter, he shares his comprehensive guide to managing PPC on Google. In case you’ve been living under a rock for the past few decades, PPC (Pay-Per-Click) advertising is a seriously effective way to get your business digital exposure quickly. While it may seem conceptually simple, you can easily spend over your budget without doing some proper leg work and research. Before you start creating a PPC campaign, you should completely familiarise yourself with what you’re getting into. In this beginner’s guide to PPC, I’ll walk you through everything you need to know to get up and running with your own PPC campaign. That way, you’ll launch PPC ads correctly and effectively, maximise traffic, and improve your B2B lead generation. And the more site visits you get, the more sales and revenue you generate! The Inbound Marketing Playbook / 7