Here are some actionable ways to write for human readers: Cover a topic comprehensively. A study from SerpIQ found that the top 10 results for Google searches were typically in the 2,000 to 2,500-word count range. If you can’t be a one-stop content shop for readers, they’ll bounce and find their answers elsewhere. Need help expanding on a topic? Run your keyword through a Google search and look at the ‘People also ask’ section. These are “hints” from Google itself telling you what the related searches are for your keyword. Write at about an eighth-grade reading level. Being able to convey complex topics, such as B2B lead generation, without pumping your content full of industry jargon, is a desirable content marketing skill. This also opens your content up to a wider audience and makes it more accessible, which brings me to my next tip. The Inbound Marketing Playbook / 39