What makes a drip email campaign successful? When creating a drip email campaign, your purpose shouldn’t be to close deals; leave that to your sales team! You should instead be providing a gentle reminder that you’re there and can provide value. While you’re ‘warming up the lead’, you should always be providing value. A successful drip email campaign should be mutually beneficial. The lead will consider you a valuable contact if you’re sending useful content. James has had a lot of success with mixing up his messaging: “Different people prefer to interact in different ways. Make sure you’re sending a mix of video content, case studies, decks and more to ensure you’re connecting with each lead in their preferred way!” James offered to put together a few examples of successful campaigns he has been running. Feel free to use James’ advice to build your own campaigns! 3 great drip email campaigns ‘Rekindle’ drip campaign The purpose of James’ ‘Rekindle’ campaign is to re-engage with existing leads in our database. The Inbound Marketing Playbook / 61