Drip email campaigns: 3 great examples What makes a great drip email campaign? Cognism’s Campaign Marketing Executive, James Sutton, shares 3 winning examples. A drip email campaign is a great way of building stronger relationships with leads. In the last chapter, we explained what drip email marketing is and how you can introduce it into your marketing mix. To give you a few ideas on how to run your own drip email campaigns, we spoke to James Sutton, a Campaign Marketing Executive at Cognism. James, among other things, is responsible for creating and nurturing fantastic drip email campaigns. The Inbound Marketing Playbook / 60