Once you’re set, tick the box to say that you agree to Google’s terms and conditions. But of course, you should only do this if you fully agree with what you’re signing up for. So make sure to read the agreement (Advertising Program Terms) first. Then hit SUBMIT to launch your campaign and start reaching more people. How to optimise your PPC campaign Now that you have your campaign setup, it’s time to get setup for management and optimisation of your ads. Targeting the right audience is a powerful and essential approach. When you’re reaching the right audience, you’re saving resources -- both yours and your potential customers’ - by not beating around the bush. But more than just targeting the right audience, you should also know what’s important to your target audience and what they’re searching for. Knowing your Ideal Customer Profile will help you here. Optimising your campaign for generating the highest clicks with the lowest spend is an obvious goal for many B2B marketers. But, there are a variety of factors involved in this such as term selection, ad copy, and others. The Inbound Marketing Playbook / 13