What are the challenges of inbound marketing? The main problem with inbound is that it depends entirely on customers finding your organisation among all the other online ‘noise’. And many marketers find it difficult to know how to act on the connections. Inbound marketing explained Which is where this playbook comes in. We’re going to give you a complete guide to becoming an inbound marketing champion. Over the course of these pages, you’ll discover: • What the three stages of inbound are. • What the three big inbound channels are and how they work. • Step-by-step instructions to mastering each of the three inbound channels. • Top tips and hacks from a world-class panel of B2B/SaaS marketers. Welcome to The Inbound Marketing Playbook, presented by Cognism, the world’s best all-in-one prospecting solution. Let’s get started! The Inbound Marketing Playbook / 2