The three stages of inbound marketing There are three stages to inbound marketing. They are: Attract The first stage is the simplest. You want to attract people to visit your website, read your blogs and download your content. But you don’t want just anyone. You want people who are highly likely to become customers. Before you start creating and publishing content, you need to know who your ideal buyers are and what matters to them. Only then can you create content that’s wholly relevant to that audience. Engage Once you’ve got a captive audience, then what? You need to keep engaging with them on the platforms that they use every day. The Engage stage is all about maintaining quality relationships with prospects and customers. You need to personalise interactions and deliver value to your audience - ultimately creating a brand-loyal following! The Inbound Marketing Playbook / 3