Lead nurturing tips James Sutton, Cognism’s Campaign Executive, shares 10 great tips to help you optimise your lead nurturing. Lead nurturing is a very underrated part of inbound marketing. If you’ve got leads just sitting in your database, it’s no good to anyone. You have to re-engage those leads and push them through the marketing funnel. That’s lead nurturing in a nutshell! Here’s how I manage this process at Cognism. Make it relevant Any lead nurture sequence you run must be relevant to the target audience. Sending blanket emails is never a good idea! The Inbound Marketing Playbook / 72