The campaign planning template Here is the campaign planning template that Liam uses to prepare his campaigns in advance. Hit the button below to download and start using! Get the template Top campaign planning tip Liam had a final thought for campaign planning: “Never start a campaign without defined goals. The planning template provides a constant reference point to what you originally wanted to achieve. Without that reference point, your campaign can easily morph into something it wasn’t intended to do - you don’t want to waste any time or budget on not delivering the value you intended.” The Inbound Marketing Playbook / 56