8 tips for improving your email domain rep Once you’ve discovered you have a bad email domain reputation, pause all your outgoing email campaigns and start investigating. If you can discover why you can start the long journey to fixing it. Here are eight tips to help: 1 - Send emails to trusted sources Start off by sending a few emails to trusted sources. Ask them to reply to your mail or mark it as not spam. Continue doing this until your reputation goes back to normal. 2 - Clean your lists Has someone asked to unsubscribe? By law, you have to unsubscribe them. Then remove anyone who doesn’t respond to your emails and anyone with a soft or hard bounce. 3 - Check your domain Make sure the domain authentication is set up correctly. SPF (Sender Policy Framework) is the most important as this confirms you are who you say you are. DKIM and DMARC are also important but require some time and effort and a knowledgeable team to set up. 4 - Start small Don’t send out massive amounts of emails all at once. Start small and slowly increase the volume over time - especially if you have a new domain. New domains are already fishy, so start even smaller! The ANYTHING BUT BASIC guide to email marketing / 33