The anything but basic guide to email marketing | 19 Factors considered for your score include: • The amount of times your email is marked as spam. • How often it’s read. • How often it’s deleted without being read. • Open rates. • lickthrough rates. • The number of times you get a response. • How often it’s forwarded. The good news is you can check your score! • ll the times your emails are marked as “ot pam . It’s incredibly difficult, as the algorithms used to determine them are top secret. • Hard bounces. The good news is you can check your score­ Makes sense doesn’t it? €t’s incredibly difficultƒ as the algorithms used to determine them are top secret. This way scammers and other nefarious senders can’t use the data to „akes sense doesn’t it… their advantage. This way scammers and other nefarious senders can’t use the data to their ad†antage. There are a number of tools you can try to gauge an idea of your domain’s reputation, but keep in mind - if you can’t find too much information on There are a number of tools you can try to gauge an idea of your domain’s reputationƒ but keep in mind  if you your domain, it’s likely good news for your score! can’t find too much information on your domainƒ it’s likely good news for your score­ These are the tools to look at: These are the tools to look at: REPUTATION They‡†e built an outstanding reputation for checking domain reputations. AUTHORITY They’ve built an outstanding reputation If you want a detailed report you’ll need for checking domain reputations. to sign up, but you can see your domain €f you want a detailed report you’ll need to sign upƒ but you can see your domain rating rating without an account. without an account.  isco ser†iceƒ this tool can tell you if your ranking is goodƒ neutral or poor as well as if A Cisco service, this tool can tell you if you ha†e a fa†ourable or unfa†ourable ranking. your ranking is good, neutral or poor Used to check Google domains, giving as well as if you have a favourable or you a detailed look at everything from unfavourable ranking. your spam rate and domain and IP ˆlo‰ua is another Š‹Š automation solution that lets you manage crosschannel Š‹Š reputation to delivery errors and your marketing campaigns. They offer campaign designƒ ad†anced lead scoringƒ realtime reputation levels. firmographic dataƒ and integrated sales tools. Œsed to check Žoogle domainsƒ gi†ing you a detailed look at e†erything from your spam Regularly updated, this is a very simple rate and domain and €‘ reputation to deli†ery errors and your reputation le†els. tool that tells you if you’re blacklisted or not as well as what category your domain falls into at present. The ANYTHING BUT BASIC guide to email marketing / 32 www.cognism.com |