How to optimise campaigns and improve deliverability Once you’ve built and started testing your campaigns, you might notice that they need a bit of tweaking. But it’s not just your emails that need to be optimised. Your email domain reputation could be the cause of some of your problems. “Email domain reputation is the overall health of your domain as interpreted by the different email servers/mailbox providers. It’s basically a measurement of your email sending practices and how closely you follow standards set by these providers.” Olivia Carden, Technical Support & Implementation Team Lead, Cognism After all, 77% of most email deliverability issues are a result of a bad domain reputation. Why? Your domain might still be too new to send mass emails. Like your The ANYTHING BUT BASIC guide to email marketing / 30