Copywriting: crafting emails and sequences that convert Email sequences are an integral part of your data-driven marketing arsenal. You can use them to: Educate your target audience on the benefits of your product. Make your prospects feel good about and engage with your brand. Persuade them to take action. But you won’t get any results unless you perfect your copy. If your sequences are poorly written, boring or fail to communicate the necessary information, your prospects won’t be interested in what you’re selling. Or worse… They’ll mark you as spam. Here’s a list of our top tips for crafting the ultimate marketing email: 1 - Keep it short Keeping your emails between 50 and 125 words can increase your response rates by 50%! The ANYTHING BUT BASIC guide to email marketing / 10