Email marketing automation allows you to send triggered/timed emails to your prospects on a schedule, or when they’ve followed certain steps to trigger the next email. The best part? This kind of marketing intelligence does all the hard work for you! You don’t have to sit there clicking send all day long. And you don’t have to manually enter a list of recipients each time you want to reach your Total Addressable Market! Automating your email marketing process will save time and cut costs for your company. What’s more, you can engage with your audience more often, but more importantly, at the right times. For example: creating an email sequence to trigger when a user leaves an abandoned cart has boosted conversion rates by up to 50%. With this said, let’s get on to the good stuff: crafting your emails! The ANYTHING BUT BASIC guide to email marketing / 9