The anything but basic guide to email marketing | 14 Break up emails Also known as closed lost ops, the breakup email is something we’re sure we’ve all experienced! If you haven’t received a response to your cadence, don’t give up entirely ou can give it one more shot with a short email letting them know you’re done trying to connect Try to keep it short and humorous at this stage, all you’re looking for is a reaction of some kind Rekindle nurture emails And, if you ask them to do something simple like give you a follow on social media, you’re creating another opportunity for engagement in the future Rekindle nurture emails www.cognism.com | What about those leads that seemed so promising but never worked out? This is where the rekindle nurture comes in. You can convert 45% of your lost leads with a simple email offering a discount or a special gift to rekindle the relationship. The goal is to get them thinking about working with you again. So keep your email short and sweet. The ANYTHING BUT BASIC guide to email marketing / 24