Break up emails The anything but basic guide to email marketing | 14 Break up emails Also known as closed lost ops, the breakup email is something we’re sure we’ve all experienced! If you haven’t received a response to your cadence, don’t give up entirely ou can give it one more shot with a Also known as closed lost ops, the breakup email is something we’re sure short email letting them know you’re done trying to connect we’ve all experienced! Try to keep it short and humorous at this stage, all you’re looking for is a reaction of some kind And, if you ask them to do something simple like give you a follow on social media, you’re creating another If you haven’t received a response to your cadence, don’t give up entirely. opportunity for engagement in the future You can give it one more shot with a short email letting them know you’re done trying to connect. Rekindle nurture emails Try to keep it short and humorous; at this stage, all you’re looking for is a reaction of some kind. And, if you ask them to do something simple like give you a follow on social media, you’re creating another opportunity for engagement in the future. The ANYTHING BUT BASIC guide to email marketing / 23 www.cognism.com |