What are the benefits of email marketing? Why email marketing? Inexpensive Targeted Messaging Better Reach Email marketing Segmented email Connect with anyone, costs a fraction lists mean better anywhere - the of mainstream personalisation and opportunities are marketing channels. more conversions. endless. Ease of Use An Engaged Drive Revenue Audience Easy to use. Easy to An easy way to share Email generates measure. Easy to hit your value drivers billions of revenue reply and easy to as you nurture your every year. share. leads. As a marketing strategy, email marketing is easy to use. It’s an effective way for marketers to communicate with prospects on a global scale. And, with a 4,200% average return on investment, it’s not something to ignore. After all, who can say no to $42 for every $1 spent! But where to start? Let’s take a look. The ANYTHING BUT BASIC guide to email marketing / 5