The basics of email marketing: easy first steps Before you start an email marketing campaign you need to get a few things straight. Ask yourself: 1. If you have multiple products or services, which one are you selling? 2. Who are you selling it to? 3. What’s your end goal? Once you know this, you can start with: Step #1: Create email lists Take the info you’ve gathered and create lists of all your prospects who you want to target for each product or service. We’re big believers in segmenting your lists at Cognism. Not only are you likely to see an increase in open, click, read and response rates, but: It allows you to send more relevant content. It ensures you don’t send too many emails (ruining your domain reputation). It progresses your prospects down the funnel. It helps you achieve more response rates, leading to increased revenue. The ACall me on tNYTHING BUT Bhe office sAwitSIC gchbouide tard... o emsaid no one eail marketingver! / / 66