Introduction: What is email marketing? What’s the first thing you do when you get into the office? You check your emails, of course! Every day, hundreds of billions of emails are sent and received. Of those, a large number will be marketing emails, aimed at making prospects and customers aware of products, services and brands. That’s what email marketing is - marketing directly into your prospects’ inboxes. It’s a small piece of your company’s wider digital marketing strategy, but it’s not to be underestimated: Email marketing booked 51.9% of sales meetings and converted 11.2% of new customers in 2020. But, many inboxes are currently flooded with spam. The trick is to get around that and convince your prospect that you’re the best solution to their problems. You need to think smart. And, this guide is going to help you do just that! The ANYTHING BUT BASIC guide to email marketing / 4