Bring it all together The success of an email campaign is a combination of everything: The sequence. The subject lines. The target audience. Their position in the buyers’ cycle. There are many moving parts to a successful email sequence. It takes time to get it right. Testing and tracking results is your route to success here. Email marketing tools: recommendations for your team At Cognism, we’re no strangers to awesome tech. The right tools can help optimise and automate your campaigns. They also free up your team’s time to spend on more vital or creative tasks. Here are a few tools our demand gen team highly recommends: The AThe ANYTNYTHING BUT BHING BUT BAASIC gSIC guide tuide to emo email mail markarkeetingting / / 2828