Make your leads aware of all the content you’re producing and they might follow you on those other platforms - adding another touchpoint in the long-term. Scale over time Sometimes you’ll find that leads aren’t engaging with your sequence but won’t unsubscribe. If that’s happening by the third or fourth week of the sequence, what you need to do is scale it up! Typically, this takes the form of a bigger offer - a substantial freebie or giveaway. This is a great way to warm up cold leads in a sequence. Have a common thread I always find that it’s good to have a common thread throughout the whole lead nurturing sequence. This can be anything: the same messaging or banner, the same style or author - but it must be something memorable, something that will stick in the recipients’ minds. Having a motif like this ties your lead nurturing sequence together and gives your leads a seamless first experience with your brand. The Inbound Marketing Playbook / 76