Conclusion We hope you enjoyed, and got value from, our inbound marketing playbook. We’d like to thank all our contributors for sharing their knowledge. Our final tip for inbound marketing is always test and optimise. Track everything you do, study the results, and make adjustments as necessary. Send us your feedback Do you have any comments/feedback about this playbook? Be sure to connect with us on our social media - we’d love to hear from you! Contact Cognism today Cognism can help you solve a variety of marketing challenges. Our accurate, compliant and intelligent B2B data can be used to: • Identify new audiences. • Run data-driven campaigns. • Boost email deliverability. • Increase audience match rates. The Inbound Marketing Playbook / 83