Key takeaway Without a doubt, one of the best marketing channels that will help you with the development of your business is LinkedIn. When it comes to professional online networking, it’s at the forefront of most people’s minds. Your business needs to be on there and you need to be making the most of the opportunities it offers. Hopefully, these LinkedIn marketing strategies will help you devise a social media marketing plan for your business. My final thought? Follow the guidance I’ve outlined above and keep track of your progress! The Inbound Marketing Playbook / 52