Email marketing: closing comments So there you have it! Everything you need to know about email marketing from the benefits, basics and copywriting to planning and optimising - not to mention metric tracking! We’ll leave you with this final quote: “If social media is the cocktail party, then email marketing is the coffee meetup - the original 1 to 1 channel.” Erik Harbison, Co-Founder, The Marketing Help So take our advice and start stirring up energised campaigns that keep your prospects coming back for more! The ANYTHING BUT BASIC guide to email marketing / 42