You can never monitor too many metrics, which is why you should also have your finger on the pulse of these. Your vanity metrics include: Impressions/engagement. Open rate. Bounce rate. Unsubscribe rate. Newsletter signups. Email marketing do’s and don’ts: a checklist Think you’ve got email marketing down? Here’s a handy checklist to reference the next time you’re working on a campaign. Word to the wise - we’ve included some extra tips not discussed above! The ANYTHING BUT BASIC guide to email marketing / 40