How to plan and launch email campaigns Now that you know what to write, you need to start planning your campaigns. Go back to your segmented lists and ask yourself: The anything but basic guide to email marketing | 11 What does each list of prospects need from me? Once you know what you need to say, you can plan your campaign. There How to plan and launch email campaigns are quite a few email types you can use. Now that you know what to write, you need to start planning your campaigns. Go back to your segmented lists and ask yourself: Starting with: What does each list of prospects need from me? nce you know what you need to say, you can plan your campaign. There are uite a few email types you can use. tarting with: Introductory emails Introductory emails When you’re connecting with a customer for the first time, you’e only got one shot to make an impression. Two sentences are all it takes to piue your prospect’s interest and get them to continue reading. The ANYTHING BUT BASIC guide to email marketing / 18 This kind of makes your introductory email the most important ­ marketing mail you’ll eer write. €ou’re going to hae to find a way to: • ƒntroduce yourself and e„plain why you’re reaching out. • …dd alue in a way that comes across as both creatie and informatie without being too focused on selling. Tough, but doable as you can see from the e„ample aboe. †emember to refer to your prospect’s first name and company name. ‡ake sure to include a clear ˆT…. ‰or added oomph, try to keep your introductory email a bit shorter. Š‹ words is a benchmark to hit for the best clickŒthrough rates. www.cognism.com |